The field of project management has significantly evolved and expanded since its modern inception in the 1950s. The emergence of related but different fields of […]
Author Archives: Nathan Alexander Yeung
The Chip Strategy of Apple
Apple has expanded its capabilities beyond the designing and manufacturing of consumer electronic devices, developing software applications, and distributing or publishing digital content. It has […]
Remote Work: Advantages and Disadvantages
It comes in other names. These include telecommuting, telework or teleworking, work-from-home or working from home, homeworking, home-based job, mobile work or virtual work, distance […]
Transformational Leadership: Advantages and Disadvantages
Transformational leadership is both a theory and a style of leadership in which a leader employs more specific approaches or mechanisms to build and maintain […]
Transactional Leadership: Advantages and Disadvantages
Transactional leadership is both a theory and a style of leadership that focuses on the supervision and organization of individuals and tasks, as well as […]
Threat of Substitutes: Impact of Substitute Products
The threat of substitutes is one of the five forces identified by Michael E. Porter and used to evaluate the competitive environment of a particular […]
Key Elements in the Marketing Strategy of Apple
The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]