The design and development of products should be approached with users in mind. This is where the principles of user interface or UI and user […]
Author Archives: Nathan Alexander Yeung
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]
Fast Fashion: Advantages and Disadvantages
Global retailers like Zara and H&M, and even newer entrants like Shein, have maximized the advantages of fast fashion. Take note that fast fashion is […]
Advantages and Disadvantages of an AI Strategy
The applications of artificial intelligence in businesses and other organizations have brought forth a new concept and practice called artificial intelligence strategy or AI strategy. […]
Platform Strategy Explained
A platform is an avenue or environment that connects different groups. It serves as a common space or framework that allows each group to draw […]
The Contribution of BTS to the South Korean Economy
Billboard executive Silvio Pietroluongo compared the influence of BTS to that of the Beatles. Time named them one of the 100 Most Influential People of […]
Understanding OpenAI: A Look Into An AI Research Lab
Several prominent personalities to include Tesla and SpaceX honcho Elon Musk, author and startup accelerator Jessica Livingstone, internet entrepreneur and venture capitalist Reid Hoffman, tech […]
Inside Theranos: Management and Leadership Problems
What happened with Theranos will remain one of the best examples of how corporate greed and misplaced hype can cost billions of dollars while endangering […]
Reasons Why Windows is the Most Popular OS
Windows was not the first operating system for personal computers nor the first one to feature a graphical user interface. The Alto or Xerox Star […]