Sports marketing is a specialized subfield of marketing. It specifically involves the application of established principles and practices in marketing in the promotion of sporting […]
Author Archives: Nathan Alexander Yeung
The Legacy Of iTunes
On 3 June 2019, Apple Inc. announced during the 2019 WWDC that it would break up iTunes with the release of macOS Catalina into several […]
Matrix Management: Advantages and Disadvantages
In organizational structure, matrix management is a specific structure in which individuals report to more than one supervisor or leader. Hence, in its simplest definition, […]
Explainer: Why the United States Banned Huawei
On 15 May 2019, the Bureau of Industry and Security, an agency of the United States Department of Commerce, added the Chinese multinational technology company […]
Project vs. Program vs. Portfolio Management
The field of project management has significantly evolved and expanded since its modern inception during the 1950s. To be specific, the emergence of related but […]
Nepotism: Advantages and Disadvantages
Nepotism has negative connotations both in the workplace and politics because it promotes partiality and produces undesirable outcomes such as organizational inefficiencies. However, under certain […]
Perspectives on Mergers and Acquisitions Research
There is a large and growing body of research on mergers and acquisitions. Take note that there are macro-level and micro-level impacts resulting from the […]
Best Practices for Effective Online Advertising: Studies
Online advertising is one of the major types of digital marketing activities centered on the paid or sponsored placement of different ad formats and contents […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email Marketing: Advantages and Disadvantages
Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
