Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
Author Archives: Nathan Alexander Yeung
Joint Venture: Advantages and Disadvantages
A joint venture is a business entity or an arrangement and a business strategy created and pursued by two or more parties through the combination […]
Advantages and Disadvantages of Franchising
Franchising is a business strategy and a specific marketing strategy that involves a business organization or franchisor licensing its business model, operational procedures, and intellectual properties […]
Types and Examples of Trade Barriers
Trade barriers are restrictions on imports and exports or in other words, on the overall international trade induced by a particular government to either protect […]
Elements of Search Engine Optimization
Search engine optimization or SEO is a type of digital marketing activity and a subtype of search engine marketing centered on the adherence to standards […]
Reasons why Apple Products are Expensive
Apple products are notoriously expensive when compared to similar products from competitors. The current generations of the iPhone are several hundreds of dollars more expensive […]
Data Collection Methods in Qualitative Research
Central to qualitative research is the collection of non-numerical data or qualitative properties. Remember that these qualitative properties are not measurable, unlike numerical or quantitative […]
Types of Qualitative Research
Qualitative research centers primarily on the use of a scientific method of observation to gather non-qualitative data. There are different categories or types of qualitative […]
Types of Research Questions
At the core of any research or study is the research question. It is essential in defining the scope and limitation of a particular study, […]
Types of Surveys
In most quantitative and some qualitative research, especially in positivist and interpretative research paradigms involving human subjects, a survey questionnaire or survey is a tool […]
