The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Author Archives: Nathan Alexander Yeung
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
Difference Between Apple and Samsung: Comparing Their Strategies
Apple and Samsung are two of the largest tech companies in the world. Both are also dominant in the more specific consumer electronics industry. Their […]
Difference Between UI and UX: Explained
The design and development of products should be approached with users in mind. This is where the principles of user interface or UI and user […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]
Fast Fashion: Advantages and Disadvantages
Global retailers like Zara and H&M, and even newer entrants like Shein, have maximized the advantages of fast fashion. Take note that fast fashion is […]
The Barbie “You Can Be Anything” Slogan
A 1992 television commercial for the Barbie brand of fashion doll from American toymaker Mattel first featured the statement “You Can Be Anything.” Mattel has […]
Advantages and Disadvantages of an AI Strategy
The applications of artificial intelligence in businesses and other organizations have brought forth a new concept and practice called artificial intelligence strategy or AI strategy. […]