As one of the largest information technology companies in the United States and one of the most influential companies in the world, Microsoft Corporation was […]
Author Archives: Natalie Yeung
The Marketing Strategy for Samsung Galaxy
Samsung Galaxy is the trademark and brand name for a series of smartphones and tablets manufactured and marketed by Samsung Electronics. The entire product line […]
The Legacy of iTunes
On 3 June 2019, Apple Inc. announced during the 2019 WWDC that it would break up iTunes with the release of macOS Catalina into several […]
Matrix Management: Advantages and Disadvantages
In organizational structure, matrix management is a specific structure in which individuals report to more than one supervisor or leader. Hence, in its simplest definition, […]
Explainer: Why the United States Banned Huawei
On 15 May 2019, the Bureau of Industry and Security, an agency of the United States Department of Commerce, added the Chinese multinational technology company […]
The Pros and Cons of Nepotism
Nepotism has negative connotations both in the workplace and politics because it promotes partiality and produces undesirable outcomes such as organizational inefficiencies. However, under certain […]
Best Practices for Effective Online Advertising: Studies
Online advertising is one of the major types of digital marketing activities centered on the paid or sponsored placement of different ad formats and contents […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email Marketing: Advantages and Disadvantages
Email marketing is one of the major types of digital marketing activities that involve using email both for outbound and inbound marketing purposes. To be […]
Transformational Leadership: Advantages and Disadvantages
Transformational leadership is both a theory and a style of leadership in which a leader employs more specific approaches or mechanisms to build and maintain […]
