In 1988, Nike introduced the “Just Do It” campaign. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Author Archives: Nathan Alexander Yeung
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]
The Chip Strategy of Apple
Apple has expanded its capabilities beyond the designing and manufacturing of consumer electronic devices, developing software applications, and distributing or publishing digital content. It has […]
The AI Strategy of Apple: A Discussion
Apple appears uninterested when it comes to banking and capitalizing on the recent developments in artificial intelligence, unlike other tech companies. Some observers have even […]
Fast Fashion: Advantages and Disadvantages
Global retailers like Zara and H&M, and even newer entrants like Shein, have maximized the advantages of fast fashion. Take note that fast fashion is […]
The Barbie “You Can Be Anything” Slogan
A 1992 television commercial for the Barbie brand of fashion doll from American toymaker Mattel first featured the statement “You Can Be Anything.” Mattel has […]
Advantages and Disadvantages of an AI Strategy
The applications of artificial intelligence in businesses and other organizations have brought forth a new concept and practice called artificial intelligence strategy or AI strategy. […]
Platform Strategy Explained
A platform is an avenue or environment that connects different groups. It serves as a common space or framework that allows each group to draw […]
The Contribution of BTS to the South Korean Economy
Billboard executive Silvio Pietroluongo compared the influence of BTS to that of the Beatles. Time named them one of the 100 Most Influential People of […]
Understanding OpenAI: A Look Into An AI Research Lab
Several prominent personalities to include Tesla and SpaceX honcho Elon Musk, author and startup accelerator Jessica Livingstone, internet entrepreneur and venture capitalist Reid Hoffman, tech […]
