Online advertising is one of the major types of digital marketing activities centered on the paid or sponsored placement of different ad formats and contents […]
Author Archives: Natalie Yeung
Best practices for effective email marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email marketing: Advantages and disadvantages
Email marketing is one of the major types of digital marketing activities that involve using email both for outbound and inbound marketing purposes. To be […]
Transformational leadership: Advantages and disadvantages
Transformational leadership is both a theory and a style of leadership in which a leader employs more specific approaches or mechanisms to build and maintain […]
Authoritarian leadership: Advantages and disadvantages
Authoritarian leadership is a specific style and model of leadership characterized primarily by a leader who takes personal and full control over all decisions and […]
Transactional leadership: Advantages and disadvantages
Transactional leadership is both a theory and a style of leadership that focuses on the supervision and organization of individuals and tasks, as well as […]
Theories of leadership
The different theories of leadership provide different standpoints on leadership approaches, as well as different frameworks for understanding how the practice of leading other individuals, […]
Joint venture: Advantages and disadvantages
A joint venture is a business entity or an arrangement and a business strategy created and pursued by two or more parties through the combination […]
Advantages and disadvantages of franchising
Franchising is a business strategy and a specific marketing strategy that involves a business organization or franchisor licensing its business model, operational procedures, and intellectual properties […]
Types and examples of trade barriers
Trade barriers are restrictions on imports and exports or in other words, on the overall international trade induced by a particular government to either protect […]