As one of the largest information technology companies in the United States and one of the most influential companies in the world, Microsoft Corporation was […]
Author Archives: Natalie Yeung
The Marketing Strategy for Samsung Galaxy
Samsung Galaxy is the trademark and brand name for a series of smartphones and tablets manufactured and marketed by Samsung Electronics. The entire product line […]
Transformational Leadership: Advantages and Disadvantages
Transformational leadership is both a theory and a style of leadership in which a leader employs more specific approaches or mechanisms to build and maintain […]
Authoritarian Leadership: Advantages and Disadvantages
Authoritarian leadership is a specific style and model of leadership characterized primarily by a leader who takes personal and full control over all decisions and […]
Transactional Leadership: Advantages and Disadvantages
Transactional leadership is both a theory and a style of leadership that focuses on the supervision and organization of individuals and tasks, as well as […]
Theories of Leadership
The different theories of leadership provide different standpoints on leadership approaches, as well as different frameworks for understanding how the practice of leading other individuals, […]
Key Elements in the Marketing Strategy of Apple
The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Types of Digital Marketing Activities
Digital marketing is the marketing of goods or services using digital technologies. In other words, the primary purpose of digital marketing is to use digital […]
Positive and Negative Effects of Speculation
Speculation has become a popular investment and trading practice observed by investors, traders, and even business organizations to either earn from profits or hedge and […]
What Is Speculation: A Concise Definition
Speculation is a concept in economics and an actual investment or trading practice that involves the trading, specifically the purchase or selling, of a particular […]
