BUSINESS AND MARKETS
Latest news and discussions relevant to business and markets. Information and reference materials in the expansive fields of business and economics including business management, entrepreneurship, marketing, corporate social responsibility, human resource management, and finance. Profiles and analyses about small-to-medium enterprises, multinational companies, and markets and economies.
Companies and Industries
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The business strategy of Zara
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Key elements in the marketing strategy of McDonald’s
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The business strategy of McDonald’s
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Key elements in the marketing strategy of Nike
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The business strategy of Netflix
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Advantages and disadvantages of outsourcing
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Elements of a product strategy
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The business strategy of Amazon
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Reasons why Apple products are expensive
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The marketing strategy of Coca-Cola
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From cocaine to cola: The early history of Coca-Cola
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Oil and gas: Upstream, midstream, and downstream
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Transfer pricing: Definition and explanation
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Motivations for mergers and acquisitions
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Post-Jobs: Four instances Apple defied Steve Jobs
Markets and the Economy
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Advantages and disadvantages of cryptocurrency
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Difference between GDPR and Data Protection Directive
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Explainer: The purpose of central banks
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Three tools of monetary policy
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Difference between fiscal policy and monetary policy
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Minsky: The financial instability hypothesis
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European Union and the Eurozone: Difference
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Advantages and disadvantages of crowdfunding
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Market entry strategies
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Advantages and disadvantages of franchising
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Types and examples of trade barriers
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Explainer: Causes of hyperinflation in Zimbabwe
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Explainer: Causes of hyperinflation in Venezuela
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Theories of corporate social responsibility
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Types and theories of unemployment