BUSINESS AND MARKETS
Latest news and discussions relevant to business and markets. Information and reference materials in the expansive fields of business and economics including business management, entrepreneurship, marketing, corporate social responsibility, human resource management, and finance. Profiles and analyses about small-to-medium enterprises, multinational companies, and markets and economies.
Companies and Industries
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Key elements in the marketing strategy of McDonald’s
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The business strategy of McDonald’s
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Key elements in the marketing strategy of Nike
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The business strategy of Netflix
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Advantages and disadvantages of outsourcing
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Elements of a product strategy
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The business strategy of Amazon
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Reasons why Apple products are expensive
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The marketing strategy of Coca-Cola
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From cocaine to cola: The early history of Coca-Cola
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Oil and gas: Upstream, midstream, and downstream
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Transfer pricing: Definition and explanation
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Motivations for mergers and acquisitions
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Post-Jobs: Four instances Apple defied Steve Jobs
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Key elements in the marketing strategy of Apple
Markets and the Economy
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Market entry strategies
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Advantages and disadvantages of franchising
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Types and examples of trade barriers
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Explainer: Causes of hyperinflation in Zimbabwe
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Explainer: Causes of hyperinflation in Venezuela
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Theories of corporate social responsibility
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Types and theories of unemployment
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Keynesian economics: Definition and explanation
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Types and causes of market failure
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Causes of inflation: Theories and explanations
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Types of economic systems
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Types of planned economy
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The difference between socialism and communism
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Causes of the Great Depression: Theories and explanations
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Types and sources of economies of scale