Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]
Tag Archives: Marketing
How Barbie Promotes Feminism
Barbie is often associated with play and fashion. It is one of the most iconic cultural exports of the United States. Furthermore, throughout the decades, […]
The Barbie “You Can Be Anything” Slogan
A 1992 television commercial for the Barbie brand of fashion doll from American toymaker Mattel first featured the statement “You Can Be Anything.” Mattel has […]
Platform Strategy Explained
A platform is an avenue or environment that connects different groups. It serves as a common space or framework that allows each group to draw […]
Notable Applications of Chatbots
A chatbot or a chatter is a computer program and a software application developed and implemented to simulate conversation with humans through a text-based user […]
The Business Strategy of Shein: Reasons for Its Success
Shein became the largest fashion retailer in the world in 2022. The continuous growth and expanding geographic presence of this Chinese fast-fashion company pose a […]
Business Strategy of Uber: An Analysis
Garett Camp, a computer programmer and co-founder of StumbleUpon, and Travis Kalanick, an entrepreneur and co-founder of Red Swoosh, founded Ubercab in 2007 with the […]
The Business Strategy of Tesla
Tesla has made Elon Musk one of the richest people in the world. This American multinational automotive and clean energy company has been at the […]
The Business Strategy of Starbucks
American entrepreneurs Jerry Baldwin, Zev Siegl, and Gordon Bowker opened the first Starbucks store in Seattle, Washington on 30 March 1971 at 2000 Western Avenue. […]
Importance of Market Segmentation in Marketing
A number of businesses and marketers pursue market segmentation as part of their marketing strategy to deploy specific marketing tactics and action plans tailor-fitted to […]