One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]
Tag Archives: Marketing
Blue Ocean Strategy: Definition and Principles
In their book “Blue Ocean Strategy” first published in 2015, business theorists and professors of strategic management W. Chan Kim and Renée Mauborgne introduced a […]
What is Sports Marketing: Definition and Categories
Sports marketing is a specialized subfield of marketing. It specifically involves the application of established principles and practices in marketing in the promotion of sporting […]
Types of Distribution Strategies and Channels
Distribution strategies are strategic plans developed and implemented to deliver goods or services from the point of origin to end-user consumers. On the other hand, […]
Examples of Value-Added Service
A value-added service or VAS is a type of non-core service or feature provided for free or little cost when a consumer purchases a product […]
Examples and Types of After-Sales Service
An after-sales service corresponds to the activities and processes undertaken by an organization or business to ensure customers are satisfied with their purchased good or […]
Examples of Sales Promotion
Sales promotion is one of the major types or categories of promotional activities in marketing. It involves the use of media and non-media marketing communications […]
Types of Promotion in Marketing
Promotion in marketing corresponds to any marketing activities and communication undertaken to inform a target audience and persuade them to buy a product or respond […]
Best Practices for Effective Online Advertising: Studies
Online advertising is one of the major types of digital marketing activities centered on the paid or sponsored placement of different ad formats and contents […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]