Moment marketing or real-time marketing is a particular marketing tactic centered on distributing marketing messages at the moment it matters to the target audience or […]
Tag Archives: Marketing
Influencer Marketing: Advantages and Disadvantages
The popularity of social media platforms such as Facebook, Twitter, YouTube, Instagram, and TikTok have paved the way for the arrival of a novel type […]
Advantages and Disadvantages of Social Media Marketing
Social media marketing is one of the channels or types of digital marketing that centers on the use of social networking sites or social media […]
Elements of a Product Strategy
Product strategy is one of the components of a business plan and marketing strategy generally centered on developing a particular good and service in response […]
The Business Strategy of IKEA: A Discussion
Before becoming the largest furniture retailer in the world, then 17-year old Ingvar Kamprad started IKEA as a mail-order sales business in 1943. The Swedish […]
Subscription Business Model: Advantages and Disadvantages
A subscription business model or a subscription-based model is a business model for generating revenues in which a business organization sells a product or service […]
The Marketing Strategy for Samsung Galaxy
Samsung Galaxy is the trademark and brand name for a series of smartphones and tablets manufactured and marketed by Samsung Electronics. The entire product line […]
Key Elements in the Marketing Strategy of Nike
Nike remains the largest supplier of athletic shoes and sportswear in the world. Of course, it is important to note that the company is engaged […]
The Marketing Strategy of Coca-Cola
Since the invention of the nerve tonic beverage Coca-Cola by Dr. John Stith Pemberton in 1885 and the incorporation of The Coca-Cola Company by Asa […]
Types of Digital Marketing Activities
Digital marketing is the marketing of goods or services using digital technologies. In other words, the primary purpose of digital marketing is to use digital […]