Nepotism has negative connotations both in the workplace and politics because it promotes partiality and produces undesirable outcomes such as organizational inefficiencies. However, under certain […]
Author Archives: Nathan Alexander Yeung
Perspectives on Mergers and Acquisitions Research
There is a large and growing body of research on mergers and acquisitions. Take note that there are macro-level and micro-level impacts resulting from the […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email Marketing: Advantages and Disadvantages
Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
Advantages and Disadvantages of Franchising
Franchising is a business strategy and a specific marketing strategy that involves a business organization or franchisor licensing its business model, operational procedures, and intellectual properties […]
Types and Examples of Trade Barriers
Trade barriers are restrictions on imports and exports or in other words, on the overall international trade induced by a particular government to either protect […]
Elements of Search Engine Optimization
Search engine optimization or SEO is a type of digital marketing activity and a subtype of search engine marketing centered on the adherence to standards […]
Reasons why Apple Products are Expensive
Apple products are notoriously expensive when compared to similar products from competitors. The current generations of the iPhone are several hundreds of dollars more expensive […]
Data Collection Methods in Qualitative Research
Central to qualitative research is the collection of non-numerical data or qualitative properties. Remember that these qualitative properties are not measurable, unlike numerical or quantitative […]
Types of Qualitative Research
Qualitative research centers primarily on the use of a scientific method of observation to gather non-qualitative data. There are different categories or types of qualitative […]