Sports marketing is a specialized subfield of marketing. It specifically involves the application of established principles and practices in marketing in the promotion of sporting […]
Author Archives: Nathan Alexander Yeung
The Legacy Of iTunes
On 3 June 2019, Apple Inc. announced during the 2019 WWDC that it would break up iTunes with the release of macOS Catalina into several […]
Explainer: Why the United States Banned Huawei
On 15 May 2019, the Bureau of Industry and Security, an agency of the United States Department of Commerce, added the Chinese multinational technology company […]
Nepotism: Advantages and Disadvantages
Nepotism has negative connotations both in the workplace and politics because it promotes partiality and produces undesirable outcomes such as organizational inefficiencies. However, under certain […]
Perspectives on Mergers and Acquisitions Research
There is a large and growing body of research on mergers and acquisitions. Take note that there are macro-level and micro-level impacts resulting from the […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email Marketing: Advantages and Disadvantages
Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
Advantages and Disadvantages of Franchising
Franchising is a business strategy and a specific marketing strategy that involves a business organization or franchisor licensing its business model, operational procedures, and intellectual properties […]
Types and Examples of Trade Barriers
Trade barriers are restrictions on imports and exports or in other words, on the overall international trade induced by a particular government to either protect […]
Elements of Search Engine Optimization
Search engine optimization or SEO is a type of digital marketing activity and a subtype of search engine marketing centered on the adherence to standards […]