The Kingdom of Saudi Arabia emerged as a recognized and formalized nation-state in 1932 after King Abdul Aziz Ibn Saud consolidated different tribes and people […]
Author Archives: Nathan Alexander Yeung
How Bayer Spread HIV Through Contaminated Blood Products
In 1981, concerns were growing about an unidentified disease associated with the collapse of the immune system and increased susceptibility to infectious diseases. Surveys from […]
What is Sports Marketing: Definition and Categories
Sports marketing is a specialized subfield of marketing. It specifically involves the application of established principles and practices in marketing in the promotion of sporting […]
The Legacy Of iTunes
On 3 June 2019, Apple Inc. announced during the 2019 WWDC that it would break up iTunes with the release of macOS Catalina into several […]
Explainer: Why the United States Banned Huawei
On 15 May 2019, the Bureau of Industry and Security, an agency of the United States Department of Commerce, added the Chinese multinational technology company […]
Nepotism: Advantages and Disadvantages
Nepotism has negative connotations both in the workplace and politics because it promotes partiality and produces undesirable outcomes such as organizational inefficiencies. However, under certain […]
Perspectives on Mergers and Acquisitions Research
There is a large and growing body of research on mergers and acquisitions. Take note that there are macro-level and micro-level impacts resulting from the […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email Marketing: Advantages and Disadvantages
Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
Advantages and Disadvantages of Franchising
Franchising is a business strategy and a specific marketing strategy that involves a business organization or franchisor licensing its business model, operational procedures, and intellectual properties […]