The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Author Archives: Nathan Alexander Yeung
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]
Fast Fashion: Advantages and Disadvantages
Global retailers like Zara and H&M, and even newer entrants like Shein, have maximized the advantages of fast fashion. Take note that fast fashion is […]
Advantages and Disadvantages of an AI Strategy
The applications of artificial intelligence in businesses and other organizations have brought forth a new concept and practice called artificial intelligence strategy or AI strategy. […]
Platform Strategy Explained
A platform is an avenue or environment that connects different groups. It serves as a common space or framework that allows each group to draw […]
The Contribution of BTS to the South Korean Economy
Billboard executive Silvio Pietroluongo compared the influence of BTS to that of the Beatles. Time named them one of the 100 Most Influential People of […]
Understanding OpenAI: A Look Into An AI Research Lab
Several prominent personalities to include Tesla and SpaceX honcho Elon Musk, author and startup accelerator Jessica Livingstone, internet entrepreneur and venture capitalist Reid Hoffman, tech […]