Multinational consumer goods company Unilever has introduced in April 2014 a new process for producing eco-friendly bottles. In close collaboration with global packaging suppliers APLA […]
Author Archives: Nathan Alexander Yeung
Advantages and Disadvantages of Moment Marketing
Moment marketing or real-time marketing is a particular marketing tactic centered on distributing marketing messages at the moment it matters to the target audience or […]
Influencer Marketing: Advantages and Disadvantages
The popularity of social media platforms such as Facebook, Twitter, YouTube, Instagram, and TikTok have paved the way for the arrival of a novel type […]
Advantages and Disadvantages of Social Media Marketing
Social media marketing is one of the channels or types of digital marketing that centers on the use of social networking sites or social media […]
Day Trading Advantages and Disadvantages
There is a trading strategy centered on actively buying and selling financial instruments within a particular day or multiple times over the course of a […]
Difference Between Investing and Trading
There are two ways to make money from the financial markets, especially from financial instruments and assets such as stocks and shares, currencies, precious metals […]
Elements of a Product Strategy
Product strategy is one of the components of a business plan and marketing strategy generally centered on developing a particular good and service in response […]
Cost Benefits of Work From Home Arrangements
The advantages of telecommuting are multifold. These include providing individuals a better opportunity to achieve work-life balance, enabling organizations to mitigate better the risks related […]
Apple Recycling Program: Advantages and Disadvantages
The Apple Recycling Program includes several initiatives that form part of its overall corporate social responsibility and its specific environmental strategy. Since the early 1990s, […]
Authoritarian Leadership: Advantages and Disadvantages
Authoritarian leadership is a specific style and model of leadership characterized primarily by a leader who takes personal and full control over all decisions and […]