Sales promotion is one of the major types or categories of promotional activities in marketing. It involves the use of media and non-media marketing communications […]
Category Archives: Topics
Types of Promotion in Marketing
Promotion in marketing corresponds to any marketing activities and communication undertaken to inform a target audience and persuade them to buy a product or respond […]
Causes of Ebola Outbreak
The Ebola virus disease or EVD has a high fatality rate of 50 percent according to the World Health Organization. The organization also noted that […]
Explainer: Why Ebola Virus Disease is so Deadly?
Ebola virus disease or EVD is a severe disease caused by ebolaviruses affecting humans and other primates. Several Ebola outbreaks have been recorded in remote […]
Studies: How Smoking Affects the Skin?
As if there are not enough reasons not to smoke, especially considering its negative health effects to include increased risk for developing cancers and cardiovascular […]
Explainer: What is Wind Chill? What are Its Effects?
Wind chill or windchill is a perceived decrease in air temperature felt by the body on exposed skin due to the flow of air. It […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email Marketing: Advantages and Disadvantages
Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
Explainer: Causes of Water Intoxication
Water intoxication or hyperhydration is a fatal medical condition resulting from the overconsumption of water or other fluids. Also known as water poisoning and water […]
Market Entry Strategies
Market entry strategies are specific approaches to distributing and delivering goods and services to a new target market. In an effort to explore new opportunities, […]