A number of businesses and marketers pursue market segmentation as part of their marketing strategy to deploy specific marketing tactics and action plans tailor-fitted to […]
Category Archives: Business and Markets
The Business Strategy of Meta Platforms
Since it was established in January 2004, Meta Platforms or Meta, formerly known as Facebook, has expanded its business interests beyond the Facebook.com social networking […]
What is the Creator Economy: Characteristics, Participants, Impacts
The creator economy is an emerging economic activity and a subset within the realm of the greater economic system that has emerged from the rise […]
Advantages and Disadvantages of Moment Marketing
Moment marketing or real-time marketing is a particular marketing tactic centered on distributing marketing messages at the moment it matters to the target audience or […]
Influencer Marketing: Advantages and Disadvantages
The popularity of social media platforms such as Facebook, Twitter, YouTube, Instagram, and TikTok have paved the way for the arrival of a novel type […]
Advantages and Disadvantages of Social Media Marketing
Social media marketing is one of the channels or types of digital marketing that centers on the use of social networking sites or social media […]
The Business Strategy of Netflix
Netflix is an American public company involved primarily in providing Internet-based and subscription-based streaming media, distribution of film and television contents on the Internet, and […]
Meta Platforms: Why Facebook Changed its Company Name
Facebook is now known as Meta Platforms. But do not get confused. The company is not changing the name of its flagship social media platform. […]
Buy and Hold in Investing: Advantages and Disadvantages
A buy and hold strategy in investing is a specific passive investment strategy that involves an investor buying financial instruments and securities or non-financial assets […]
Advantages and Disadvantages of Forex Trading
The foreign exchange or forex market represents the global market where individuals and institutions come to buy and sell currencies. It is the largest financial […]