Nike is exploring a bold new frontier in movement technology with a powered footwear system that promises to reshape how average runners experience distance and effort. The concept, called Project Amplify, which was unveiled to the public on 23 October 2025, merges lightweight robotics with familiar footwear design to create an assistive platform that supports everyday mobility in surprising ways.
Sportswear and Sports Equipment Company Nike Experiments With Robotic Motion Boost Called Project Amplify
Nike is aiming squarely at casual runners and long-distance walkers who want extra support without elite-level intensity. Moreover, with millions of test steps logged, the project hints at a future where assistive footwear expands mobility, boosts confidence, and softens the physical load of everyday motion.
The novel footwear system uses a compact motor, a drive belt, and a rechargeable cuff battery to add mechanical assistance to each stride. These components work with a carbon fiber-plated shoe that users can run in with or without the powered elements. The choice of running with or without power depends on user preference and the specific type of activity.
Nike positions this early generation design for runners who move at a 10-minute to 12-minute per mile pace and for walkers who want extra support during extensive outings. The goal is to provide a sensation similar to gaining a second set of energetic calf muscles. It helps users go a little bit faster and farther with less effort. Take note of the following:
• Powered Footwear System: A next-generation running shoe platform that integrates a motorized assist system designed to support natural movement and reduce physical effort for everyday runners and walkers.
• Core Mechanical Components: The setup uses a lightweight motor, a compact drive belt, and a rechargeable cuff battery positioned around the lower leg to deliver controlled assistance through each step.
• Dual-Mode Shoe Design: The footwear functions normally without the powered parts and becomes an assistive device when the motor, belt, and battery are attached. This offers a flexible use for different activities.
• Natural Motion Augmentation: Nike engineered the footwear system to add force that complements ankle and lower-leg movement and create smoother push-offs and easier transitions during walking and running.
• E-Bike Style Assist Concept: The experience is comparable to the way an electric bike supports human pedaling. This frames the footwear as a mobility aid that helps users travel farther with less exertion.
The sports apparel and equipment company tested the system with more than 400 participants who collectively logged over 2.4 million steps across multiple hardware versions. Testers reported that uphill segments felt flatter and that the powered assistance blended naturally with leg motion to produce a seamless experience rather than a mechanical jolt.
Moreover, considering its use cases, Project Amplify sits within the surge in wearable robotics that includes experimental bionic boots and kinetic energy harvesting shoes from several research groups. Nike positions its approach as a practical mobility tool rather than a futuristic novelty to emphasize comfort, accessibility, and everyday use over athletic performance.
The powered footwear system could open movement opportunities for casual runners, commuters, and individuals seeking longer or easier walks. The assistive design may also influence future rehabilitation technologies, commuter footwear concepts, and the boundary between consumer shoes and compact robotic devices built for continuous daily use.