What went down inside OpenAI beginning on 17 November 2023 was nothing short of a real-world corporate and political drama that can rival even the […]
Tag Archives: Company Profile
Key Elements in the Marketing Strategy of Apple
The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Apple: A Concise Analysis
Apple was behind one of the successful microcomputers produced for mass consumers. The introduction of the desktop computer Apple II in 1977 ushed in the […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
Difference Between Apple and Samsung: Comparing Their Strategies
Apple and Samsung are two of the largest tech companies in the world. Both are also dominant in the more specific consumer electronics industry. Their […]
The AI Strategy of Amazon: How It Uses Artificial Intelligence
An artificial intelligence strategy provides companies with relevant competitive advantages. Nevertheless, as one of the largest and most reputable tech companies in the world, Amazon […]
Supply Chain Strategy of Amazon: Inside Its Supply Chain
Amazon is both a tech company and a retailer. It is considered as one of the most valuable tech companies and one of the largest […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]