A value-added service or VAS is a type of non-core service or feature provided for free or little cost when a consumer purchases a product […]
Category Archives: Business and Markets
Examples and Types of After-Sales Service
An after-sales service corresponds to the activities and processes undertaken by an organization or business to ensure customers are satisfied with their purchased good or […]
Examples of Sales Promotion
Sales promotion is one of the major types or categories of promotional activities in marketing. It involves the use of media and non-media marketing communications […]
Types of Promotion in Marketing
Promotion in marketing corresponds to any marketing activities and communication undertaken to inform a target audience and persuade them to buy a product or respond […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]
Email Marketing: Advantages and Disadvantages
Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
Market Entry Strategies
Market entry strategies are specific approaches to distributing and delivering goods and services to a new target market. In an effort to explore new opportunities, […]
Advantages and Disadvantages of Franchising
Franchising is a business strategy and a specific marketing strategy that involves a business organization or franchisor licensing its business model, operational procedures, and intellectual properties […]
Types and Examples of Trade Barriers
Trade barriers are restrictions on imports and exports or in other words, on the overall international trade induced by a particular government to either protect […]
Advantages and Disadvantages of Outsourcing
Outsourcing is a business strategy that involves an organization contracting the services of another organization or service provider to perform specific activities related to operation […]