Product strategy is one of the components of a business plan and marketing strategy generally centered on developing a particular good and service in response […]
Category Archives: Companies and Industries
Why Jeff Bezos Stepped Down as Amazon CEO
American business magnate Jeff Bezos announced in February 2021 that he would step down from his role as the chief executive officer of Amazon in […]
Apple Recycling Program: Advantages and Disadvantages
The Apple Recycling Program includes several initiatives that form part of its overall corporate social responsibility and its specific environmental strategy. Since the early 1990s, […]
The Business Strategy of Google
Google is one of the most influential companies in the world. Undeniably, this American multinational technology company has also been one of the prime shapers […]
Reasons Why Apple Ditched Intel for ARM
There were talks years prior to 2020 that Apple would soon move from x86-based processors from Intel to ones based on ARM architecture. Nonetheless, during […]
Key Elements in the Marketing Strategy of Nike
Nike remains the largest supplier of athletic shoes and sportswear in the world. Of course, it is important to note that the company is engaged […]
The Marketing Strategy of Coca-Cola
Since the invention of the nerve tonic beverage Coca-Cola by Dr. John Stith Pemberton in 1885 and the incorporation of The Coca-Cola Company by Asa […]
Key Elements in the Marketing Strategy of McDonald’s
One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]
The Business Strategy of McDonald’s
The worldwide presence of McDonald’s symbolized both globalization and the extensive influence of the American way of life. Founded in 1940 as a hamburger stand […]
Advantages and Disadvantages of Outsourcing
Outsourcing is a business strategy that involves an organization contracting the services of another organization or service provider to perform specific activities related to operation […]