The words “effective” and “efficient” or “effectiveness” and “efficiency” are essentially the same as far as general usage is concerned. However, because context is also […]
Author Archives: Ray Charles Samson
The Difference Between Costing and Valuation
There are costs attached to producing and delivering goods or services, planning and executing projects and programs, or pursuing any other economic and business activities […]
The Advantages and Disadvantages of Porter’s Five Forces
The Five Forces Framework is an analytical model developed and advocated in 1980 by Harvard professor Michael Porter. It can be used for analyzing the […]
Supply Chain Strategy of Amazon: Inside Its Supply Chain
Amazon is both a tech company and a retailer. It is considered as one of the most valuable tech companies and one of the largest […]
The Business Strategy of Amazon
Amazon is a multinational technology company based in the United States. It is currently the largest internet retailer in the world in terms of revenue […]
The Business Strategy of Netflix
Netflix is an American public company involved primarily in providing Internet-based and subscription-based streaming media, distribution of film and television contents on the Internet, and […]
Why Jeff Bezos Stepped Down as Amazon CEO
American business magnate Jeff Bezos announced in February 2021 that he would step down from his role as the chief executive officer of Amazon in […]
Key Elements in the Marketing Strategy of Nike
Nike remains the largest supplier of athletic shoes and sportswear in the world. Of course, it is important to note that the company is engaged […]
The Marketing Strategy of Coca-Cola
Since the invention of the nerve tonic beverage Coca-Cola by Dr. John Stith Pemberton in 1885 and the incorporation of The Coca-Cola Company by Asa […]
Key Elements in the Marketing Strategy of McDonald’s
One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]









