One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]
Author Archives: Ray Charles Samson
The Business Strategy of McDonald’s
The worldwide presence of McDonald’s symbolized both globalization and the extensive influence of the American way of life. Founded in 1940 as a hamburger stand […]
The Benefits of Competition in the Economy
Competition is an essential component of economic systems based in free-market capitalism. For starters, it generally arises when two or more parties seek to reach […]
Path-Goal Theory of Leadership Effectiveness
The Path-Goal Theory of Leadership Effectiveness or simply, the Path-Goal Theory and Path-Goal Model is a leadership theory that states that the behavior of a […]
Paine Manager’s Compass for Decision-Making
Lynn S. Paine, a business professor at Harvard Business School, developed and presented a model for decision-making. Originally called the “Manager’s Compass,” and sometimes generally […]
Advantages and Disadvantages of Outsourcing
Outsourcing is a business strategy that involves an organization contracting the services of another organization or service provider to perform specific activities related to operation […]
Thomas Friedman: The Untouchables and New Middle Jobs
In his international bestselling book “The World is Flat: A Brief History of the Twenty-First Century” first published in 2005 and republished in 2007 with […]
Types and Sources of Economies of Scale
Economies of scale are the cost advantages resulting from reduced cost of production per unit due to an increase in the level of output. The […]
Post-Jobs: Four Instances Apple Defied Steve Jobs
Despite his charismatic and endearing public image, Steve Jobs was a stubborn and steadfast business leader. During his tenure as the chairperson and chief executive […]
The TOWS Matrix: Definition and Applications
The TOWS matrix is a variant of the SWOT matrix. It is an analytical tool used for examining the external and internal situations of an […]