Sales promotion is one of the major types or categories of promotional activities in marketing. It involves the use of media and non-media marketing communications […]
Author Archives: Mathew Emmanuel Pineda
Types of Promotion in Marketing
Promotion in marketing corresponds to any marketing activities and communication undertaken to inform a target audience and persuade them to buy a product or respond […]
Market Entry Strategies
Market entry strategies are specific approaches to distributing and delivering goods and services to a new target market. In an effort to explore new opportunities, […]
Causes of the Great Depression: Theories and Explanations
The Great Depression or the Depression of the 1930s was a global economic crisis that began in the United States after the collapse of the […]
Federal Employment Discrimination Law in the United States
There are several legal measures in the United States aimed at promoting equal employment opportunity and workplace equality. At the federal level to be specific, […]
How to Write a GDPR Privacy Notice
The General Data Protection Regulation or GDPR that took effect on 25 May 2018 has compelled individuals and organizations that operate websites with exposures in […]
Types of Procurement Documents
Business-to-business transactions or B2B involve generating different types of documents to formalize and standardize the process of communication and negotiation. To be specific, aside from […]
What are Liquid Networks: An Explainer
In his book “Where Do Ideas Come From: The Natural History of Innovation” that was first published in 2010, popular science author and media theorist […]
The Negative Effects of Social Capital
Social capital does not always result in positive ends. This fact embodies the concept of negative social capital. For starters, the negative effects of social […]
Three Stages of Trust in Buyer-Seller Relationships
The relationship between a seller and a buyer can be complicated due to competing interests and priorities, the imbalance or shifts in power, and other […]