Transformational leadership is both a theory and a style of leadership in which a leader employs more specific approaches or mechanisms to build and maintain […]
Author Archives: Nathan Alexander Yeung
Transactional Leadership: Advantages and Disadvantages
Transactional leadership is both a theory and a style of leadership that focuses on the supervision and organization of individuals and tasks, as well as […]
Threat of Substitutes: Impact of Substitute Products
The threat of substitutes is one of the five forces identified by Michael E. Porter and used to evaluate the competitive environment of a particular […]
Key Elements in the Marketing Strategy of Apple
The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
Difference Between Apple and Samsung: Comparing Their Strategies
Apple and Samsung are two of the largest tech companies in the world. Both are also dominant in the more specific consumer electronics industry. Their […]
Difference Between UI and UX: Explained
The design and development of products should be approached with users in mind. This is where the principles of user interface or UI and user […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]